CEO Doug Suttles, who speaks in a Texas drawl and lives in Denver, has said the change in headquarters is meant to help the company tap deeper pools of U.S. investor capital. READ MORE: This beetle’s exterior is so strong it can get run over by a car and still survive, SNL cold open spoofs final U.S. presidential debate between Trump, Biden, Canadian embassy staff warned to stay silent on ‘Havana Syndrome’, Trump returns to campaigning after COVID-19 diagnosis, More Latinos standing behind Donald Trump in 2020 election. Dahl said the Canadian brand still has value when it comes to things such as tourism, but it’s been on the wane for the last decade or two when it comes to natural resources. ‘Tragedy for Canada’: Energy company Encana to move headquarters to U.S. Cenovus boosts oil output plans on Alberta move to curtailment relief for crude-by-rail, Calgary might be ‘a little bit better off’ under federal Liberal minority: Mayor Naheed Nenshi. READ MORE: Timeline: Police investigations into alleged illegal casinos and transnational crime networks in Ontario and B.C. Calgary might be ‘a little bit better off’ under federal Liberal minority: Mayor Naheed Nenshi, A skeletal web page for Ovintiv says the rebranding is a nod to “continuous innovation.” Its red, orange and grey logo of dashes in a molecule-like configuration “symbolizes the human connection made possible by the energy we produce.”. Ovintiv Inc--Ovintiv Takes Immediate and Significant Action- Red Company dropping 10 operated rigs immediately and an additional six rigs in May DENVER , March 12, 2020 /CNW/ - Ovintiv Inc. (NYSE, TSX: OVV) today announced plans to immediately reduce second quarter 2020 capital investments by $300 million and full year cash costs by $100 million . “Apparently, the company’s board concluded even keeping a name that implies Canadian roots repels investors.”. Lihat siapa yang Anda kenal di Encana Corporation, manfaatkan jaringan profesional Anda, … As Encana plans move to United States, Ovintiv name a ‘blank slate’. Encana Corporation | 97 485 obserwujących | Follow us as a leading North American Resource Play company | Encana is a leading North American energy producer that is focused on growing its strong portfolio of diverse resource plays producing natural gas, oil and natural gas liquids. There are probably not going to be Ovintiv gas stations,” he said. Donna Dumont, an associate professor at Calgary’s Mount Royal University, said corporate name changes aren’t taken lightly because they require a lot of market research and money. Please read our Commenting Policy first. “Firstly, I think it’s a horrible name. The name Encana Corp. immediately brings to mind two things: energy and Canada. Secondly, it doesn’t matter,” he said. Ovintiv, with which the oil and gas producer plans to rechristen itself once it moves its headquarters to the United States next year, offers no hint of what the company does or where it’s from. “They might really be focused on the story about innovation and how they want to push something different and something new in that way.”, He said the Canadian brand is still viewed positively, but “we’ve been a heavily based commodity economy for quite a long time and we’re slowly changing and evolving and moving from that.”. He said Canada’s energy sector is viewed as a “credible, but not a superior brand.”. Alan Middleton, a York University marketing professor, laughed at the mention of the new moniker. Brad has 1 job listed on their profile. It’s a big part of our heritage.”. “Encana by its nature is a business-to-business company, so it’s not like we’re going to be wearing Ovintiv T-shirts. See the complete profile on LinkedIn and … View Brad Gushlak’s profile on LinkedIn, the world's largest professional community. “I do think that it was a solid brand and it had resonance within the industry,” she said of Encana. Middleton said the Canadian brand’s problem is not that it’s viewed poorly — it’s that no one thinks much about it at all. Coronavirus vaccine by Oxford-AstraZeneca produces immune response among adults, Suspects in alleged Markham illegal casino mansion linked to B.C. READ MORE: Pelajari lebih lanjut tentang pekerjaan Encana Corporation. Bergabung dengan LinkedIn - gratis! As Tom Vernon explains, the move by the Calgary-based oil and natural gas giant is a huge blow to Alberta. casino suspects. Cenovus boosts oil output plans on Alberta move to curtailment relief for crude-by-rail, “The only pure tests for a brand’s actual name is ‘Can you trademark it and is it rude?’ Beyond that, it’s up to the organization to deliver its meaning.”. Encana Corporation announced it is moving its headquarters from Canada to the U.S., and will change its name to secure key investment opportunities in the American oil sector. University of Calgary instructor Marc Boivin said he suspects the change to Ovintiv is less about rebuking Canada than it is about embracing innovation and forward-thinking. As for Ovintiv: “It’s going to take a while for people to get comfortable with it.”. Encana’s founder, Gwyn Morgan, wrote in a recent Postmedia column that the southward move and name change are signs Canada’s energy industry has gone from being viewed as “positive to pariah” because of “toxic” Liberal energy policies. Encana was created in 2002 through the merger of Alberta Energy Company Ltd., founded in the 1970s by the provincial government, and PanCanadian Energy Corp., the roots of which can be traced back to the construction of the Canadian Pacific railroad. Calgary-based oil and gas company Encana changing name, moving to the U.S. Encana moving headquarters from Calgary to U.S., changing name to Ovintiv, Saskatchewan election 2020: Sask. Party seeks 4th term, NDP a return to power, Canada adds 2,531 new coronavirus cases, but new data shows record weekend surge, Trump calls U.S. coronavirus case spike a media ‘conspiracy’, Canadian officials warned staff bound for Cuba to stay silent on ‘Havana syndrome’, Cars can’t crush the diabolical ironclad beetle, 2020’s latest horror, Patty Hajdu responds to Twitter photo, says she only removes mask to eat, drink. “The Americanization of the company is distressing enough, but the loss of the Encana name is particularly heart-wrenching,” Morgan wrote. Get a roundup of the most important and intriguing national stories delivered to your inbox every weekday. Want to discuss? “I don’t see many extraction industries branding themselves in the Canadian way, which is kind of sad. CEO Doug Suttles, who speaks in a Texas drawl and lives in Denver, has said the change in headquarters is meant to help the company tap deeper pools of U.S. investor capital. ‘Tragedy for Canada’: Energy company Encana to move headquarters to U.S. “It’s kind of a blank slate, which appears to be what they wanted to go for,” said Darren Dahl, a marketing professor at the University of British Columbia. Branding experts say that’s likely to be the point. Company CEO Doug Suttles said in announcing the change that the domicile move to the U.S. would give the company access to larger pools of investment in …
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