What are the key business objectives for a SaaS business? We can keep arguing over the unpredictable price of logo design, but great logos are expensive for a reason. Designing access permission for a SaaS app is not an easy task, but it is a good exercise to sort use cases and think of how to make your application manageable and scalable. When it comes to SaaS logo design, the bottom line is that if you want to beat the competition, you need to know what the competition is doing. So now you know user experience is essential, but what is UX design exactly? Well, this number is probably a lot bigger in the software-as-a-service industry. While developing your SaaS product you need to take into account the average cost that it takes to acquire a customer, and then how much profit the average customer brings in. 1. Your aim should be to recover the CAC in less than 12 months. Therefore, the process should start with identifying your key business objectives. Working with Landbot, a company that helps you build a customized chatbot for your website, we created some feature images for their blog section. This process starts with building a brand for your business. You should track metrics, even if it sounds boring and time-consuming. Note that different aspects of the process, like general design (concept), wireframing, and research, may have varying rates. On the other hand, customers will be less willing to pay the upfront costs if they are not sure of its quality and usefulness. Of course, you’re more than welcome to google ‘How to create visuals in PhotoShop /Illustrator / InDesign,’ however, I must implore you not to. In other words, you have to consider the customer acquisition cost (CAC) and compare it to the customer lifetime value(LTV). First of all, your potential clients should get acquainted with your business, find out what are you about. Although timeframes will vary depending on your service and complexity of the project, it generally takes around 3 months to get the first UX design deliverable (this includes research, wireframing, all the way to the first look of the finished project). Your aim should be to recover the CAC in less than 12 months. The same report has identified 4 key areas that will help you grow your business through design. Selecting a technology stack and finding SaaS developers is as important as market research. There is a lot to learn about graphic design: people go to college to study this field! With such a complicated process, you probably sense that UX design isn’t cheap. Apart from including the obvious, like acceptable logo colors and typography, it’s also an excellent idea to add a few ‘what-not-tos’ to your brand guide. Yes, design is incredibly important, but at the end of the day, your product is a service. An enterprise user, other than wanting to get his work done efficiently, often has other agendas like career growth, learning, and success within the organization. When designing SaaS-based application architecture, remember that the success of a SaaS application depends on multi-tenancy, which helps in leveraging the efficiencies of underlying infrastructure, including application code, by enabling sharing across multiple clients. Make sure you’re always one-upping the competition by providing a service that gives your customers what they need. It takes significant effo… This is why you need to create a stellar support system so that everyone who needs your service can use it. An illustration for Landobt from our portfolio. Understandably then, the importance of user experience (UX) on your SaaS website cannot be overstated. Before you start developing your own one, you need to completely understand the idea behind your product, how it will look like, what will its functions be. You should always keep in mind that you want to create something different, something that the future users will enjoy and want to continuously use and recommend to others. without trust you will not have customers, especially in the SaaS model. Never fear, there are some great design service options that you can choose between depending on your needs and budget. The same principle applies to designing for SaaS. In SaaS, it’s vital to think about your end-user. In this guide, you will find out how to outsource and what it might cost you. That’s why it can cost from $2,000 to $5,000 to produce a visual style guide. In the world of SaaS, positive user experience is two things: So, how can you achieve a positive user experience with your SaaS website? Even with automated systems like chatbots, try to make it personalized: gifs, images, and wording, of course, can help here. Generally speaking, mobile app design may cost between $5,000 and $20,000. 2. Well, this doesn’t mean that you should exclude yourself from the design process completely. As opposed to putting a job ad out on a local platform, you’re going to have to search for that perfect freelancer high and wide. CEOs who try to come up with their own design (unless this is their primary field) are wasting time and money. Design should be everyone’s responsibility. Ask yourself which features are the most important and fulfil app’s main purpose. Now that you have a rough idea of what sort of design you should be thinking about to boost your performance, we need to tackle the question of how to create necessary designs. Although it is impossible to foresee what problems you may encounter on your way, there are a few most frequent problems in SaaS application development. As a CEO, you need to apply your understanding of customers in evaluating design (more on the tactics for this later). If your software is something completely new, what similar service are people using, and where does it fall short? If you look at these 10 examples of great SaaS websites, you’ll see they all have their value proposition on the homepage. In this case, think about relevant giveaways that can potentially increase customer retention. This makes it easier to manage privileges or monitor data usage. although having a one-of-a-kind product is daunting it is equally dangerous. No sooner do you finish a comprehensive course then it is obsolete. The design of the layout of the website as well as the elements to be incorporated has to be while keeping conversion optimization in mind. This is where you’ll keep links to all your tools, features, and individual charts/data. Think of any piece of technology. Not only is this probably going to be more expensive (if you need some urgent help), but it could also end up costing you your customers, which is the worst-case scenario in the long term. 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